Meet Our Team
❝We are not just building a company – we are building a cornerstone of India’s semiconductor future. By localizing bonding wire production, we reduce dependency on imports, strengthen national resilience, and create opportunities for innovation, employment, and sustainable growth.❞
LOH BENG
SIEW
Co - Founder & CEO
With more than 25 years of leadership experience in global manufacturing and business operations, he has held senior roles across leading multinational organizations, driving large-scale operational growth and transformation. He has been instrumental in scaling greenfield ventures into high-value businesses, demonstrating a strong capability to deliver accelerated and sustainable growth. In addition, he has contributed to academia through advisory roles, fostering collaboration between industry and education.
RASSAL PM
Board Member
Rassal PM leads with innovation at the core of his vision. His leadership philosophy is grounded in teamwork, accountability, and an unwavering pursuit of excellence. Under his guidance, the organization continues on a path of sustained growth and long-term value creation. Every decision reflects a strong commitment to progress, empowering teams to move forward confidently toward shared strategic goals.
MUHAMED ALI
Co - Founder & SVP Global Operations
With over three decades of senior leadership experience in high-volume manufacturing across multinational and government-linked organizations, he has played a key role in shaping Malaysia’s Industry 4.0 initiatives and continues to advise government bodies across Asia on manufacturing and education technology.
LI BENHUAN
Technology Director
With over two decades of experience in semiconductor packaging and bonding wire innovation, he has developed deep expertise in gold-palladium copper wire and plating optimization. He has contributed to driving technological advancements across high-performance manufacturing environments, supporting global industry leaders such as JCET, ASE Group, and Panasonic.
His work reflects a strong commitment to innovation, operational excellence, and continuous improvement. Through his leadership, he continues to support the development of advanced technologies while fostering collaboration across industry and research domains to enable sustainable growth.